ANS-1365 · INVENTORY & ITEM MANAGEMENT

How to Configure NetSuite Related Item Categories for Cross-Selling

Streamline cross-selling in NetSuite by grouping products into categories that automatically suggest related items.

Short answer

NetSuite allows users to define Related Item Categories to automate cross-selling suggestions. Instead of linking individual items, configure categories to include items based on product categories or specific selections. Then, assign these Related Item Categories to individual item records via the Web Store tab to display relevant product suggestions to customers.

Scenario

Organizations often need an efficient method to suggest related products to customers on their NetSuite web store. Manually linking individual items for cross-selling can be time-consuming and difficult to maintain, especially with a growing product catalog. A solution is required to automate these relationships based on product groupings.

Solution

  1. Create or Edit Related Item Categories:n * Navigate to Commerce > Marketing > Related Item Categories.n * Click "Edit" on an existing category or "New" to create a new one.n * To define the items included in this category, utilize the 'Item subtab' or 'Basic tab and the Item subtab' directly to add specific items or define rules for inclusion.n * While individual items can be added directly, defining categories to automatically include items based on their classification is generally more efficient. This approach ensures that new items added to a product category are automatically included in the related item suggestions without manual updates.n

  2. Relate Categories to Individual Items:n * Navigate to Lists -> Accounting -> Items.n * Edit the specific item record to which you wish to relate categories.n * On the item record, navigate to the 'Web Store tab' and then the 'Related Items subtab'.n * In the 'Related Item column', select the recently created or configured Related Item Category.n * This action links the entire category of related products to the specific item, enabling automated cross-selling suggestions.

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