{"id":4018,"date":"2017-08-21T15:43:11","date_gmt":"2017-08-21T15:43:11","guid":{"rendered":"https:\/\/answers.gurussolutions.com\/answers\/comprendre-les-sources-de-prospects-et-les-campagnes-marketing-grace-a-lautomatisation-du-marketing-de-netsuite\/"},"modified":"2026-07-28T18:26:19","modified_gmt":"2026-07-28T18:26:19","slug":"comprendre-les-sources-de-prospects-et-les-campagnes-marketing-grace-a-lautomatisation-du-marketing-de-netsuite","status":"publish","type":"qa_entry","link":"https:\/\/answers.gurussolutions.com\/fr\/answers\/comprendre-les-sources-de-prospects-et-les-campagnes-marketing-grace-a-lautomatisation-du-marketing-de-netsuite\/","title":{"rendered":"Comprendre les sources de prospects et les campagnes marketing gr\u00e2ce \u00e0 l\u2019automatisation du marketing de NetSuite"},"content":{"rendered":"","protected":false},"template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","ga_subtitle":"La fonctionnalit\u00e9 \u00ab Marketing Automation \u00bb de NetSuite relie directement les sources de prospects aux intitul\u00e9s des campagnes marketing, ce qui a une incidence sur la mani\u00e8re dont les donn\u00e9es existantes relatives aux prospects sont g\u00e9r\u00e9es.","ga_short_answer":"Lorsque la fonctionnalit\u00e9 \u00ab Marketing Automation \u00bb de NetSuite est activ\u00e9e (Configuration > Soci\u00e9t\u00e9 > Activer les fonctionnalit\u00e9s > CRM), les sources de prospects correspondent directement aux intitul\u00e9s des campagnes marketing. La d\u00e9sactivation de cette fonctionnalit\u00e9, en particulier en pr\u00e9sence de sources de prospects existantes, peut avoir une incidence sur leur cat\u00e9gorisation ou leur association aux campagnes marketing, ce qui n\u00e9cessite une r\u00e9flexion approfondie en mati\u00e8re de gestion des donn\u00e9es.","ga_scenario":"Les utilisateurs posent souvent des questions sur la relation entre les sources de prospects et les campagnes marketing au sein de NetSuite. Plus pr\u00e9cis\u00e9ment, il est n\u00e9cessaire de comprendre comment l\u2019activation ou la d\u00e9sactivation de la fonctionnalit\u00e9 \u00ab Marketing Automation \u00bb affecte la gestion et la cat\u00e9gorisation des donn\u00e9es relatives aux sources de prospects, en particulier lorsque des sources de prospects existent d\u00e9j\u00e0 dans le syst\u00e8me.","ga_solution":"L'interaction entre les sources de prospects de NetSuite et les campagnes marketing est r\u00e9gie par la fonctionnalit\u00e9 \u00ab Marketing Automation \u00bb.\n1. Lorsque la fonctionnalit\u00e9 `Marketing Automation` (situ\u00e9e sous `Setup-> Company->Enable Features->CRM`) est activ\u00e9e, la liste de toutes les sources de prospects disponibles correspond directement aux intitul\u00e9s de vos campagnes marketing.\n2. Si cette fonctionnalit\u00e9 est d\u00e9sactiv\u00e9e par la suite et que certaines sources de prospects existent d\u00e9j\u00e0 dans le syst\u00e8me, sa d\u00e9sactivation peut avoir une incidence sur leur classification ou leur association avec les campagnes marketing.","ga_source_author":"","ga_source_author_email":"","ga_date_original":"2017-08-21T08:43:11-07:00","ga_date_verified":"2026-07-05","ga_source_subject":"SOL0268 Lead Sources vs. Marketing Campaign","ga_ans_id":"ANS-0359","ga_publish_decision":"publish_with_edits","ga_staleness_risk":"high","ga_review_priority":"verify_first","ga_tier2_verdict":"partially_outdated","ga_tier2_concerns":"The claim that turning off the 'Marketing Automation' feature will 'convert' existing lead sources to marketing campaigns is not explicitly confirmed in current NetSuite documentation. Documentation describes how lead sources are managed when the feature is on or off, but not the specific transition effect of disabling it on existing data.","ga_final_category":"Customer & CRM Records","footnotes":""},"ga_category":[25,99,99],"ga_audience":[32],"ga_difficulty":[93],"class_list":["post-4018","qa_entry","type-qa_entry","status-publish","hentry","ga_category-customer-crm-records","ga_category-enregistrements-clients-et-crm","ga_audience-marketing-team","ga_difficulty-debutant"],"taxonomy_info":{"ga_category":[{"value":25,"label":"Customer & CRM Records"},{"value":99,"label":"Enregistrements clients et CRM"},{"value":99,"label":"Enregistrements clients et CRM"}],"ga_audience":[{"value":32,"label":"Marketing team"}],"ga_difficulty":[{"value":93,"label":"D\u00e9butant"}]},"featured_image_src_large":[],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/answers.gurussolutions.com\/fr\/wp-json\/wp\/v2\/qa_entry\/4018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/answers.gurussolutions.com\/fr\/wp-json\/wp\/v2\/qa_entry"}],"about":[{"href":"https:\/\/answers.gurussolutions.com\/fr\/wp-json\/wp\/v2\/types\/qa_entry"}],"version-history":[{"count":1,"href":"https:\/\/answers.gurussolutions.com\/fr\/wp-json\/wp\/v2\/qa_entry\/4018\/revisions"}],"predecessor-version":[{"id":5939,"href":"https:\/\/answers.gurussolutions.com\/fr\/wp-json\/wp\/v2\/qa_entry\/4018\/revisions\/5939"}],"wp:attachment":[{"href":"https:\/\/answers.gurussolutions.com\/fr\/wp-json\/wp\/v2\/media?parent=4018"}],"wp:term":[{"taxonomy":"ga_category","embeddable":true,"href":"https:\/\/answers.gurussolutions.com\/fr\/wp-json\/wp\/v2\/ga_category?post=4018"},{"taxonomy":"ga_audience","embeddable":true,"href":"https:\/\/answers.gurussolutions.com\/fr\/wp-json\/wp\/v2\/ga_audience?post=4018"},{"taxonomy":"ga_difficulty","embeddable":true,"href":"https:\/\/answers.gurussolutions.com\/fr\/wp-json\/wp\/v2\/ga_difficulty?post=4018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}